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From ‘Hangover Beauty’ to ‘Plant Milking,’ WGSN provides a preview of the trends that will impact markets, brands and consumers next year...and beyond.
November 29, 2023
By: TOM BRANNA
Editor
WGSN, the global trend forecasting firm, unveiled the top beauty trends for 2024 and beyond—from the simple but unexpected to the emerging trends that are likely to surge in the years to come. 1. Hangover Beauty Not actually a trend about alcohol consumption, “hangover beauty” references a more forgiving and honest approach to self-care. Stressed-out beauty consumers are prioritizing joy and pleasure in their wellness routines and pushing back against strict regimes tha...
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